Export Sales from Adria Region – OTC Medicals and Food Supplements Production – Croatia / EU
A plant producing food supplements and OTC medicaments was failing in organizing desired presence and representative power on EU markets, in Russia and in Middle East, resulting in failure to grow sustainably.
Adria Management supported the business for 6 month period and delivered services:
- Product portfolio definition and registration procedures research for EU market,
- Located potential distributors, renewed contacts and developed new business,
- Investigated registrations’ barriers and incurred costs for EU distribution network,
- Assessed to-date sales procedures, targets and potential,
- Utilized old potentials and set up network with new business development,
- Early growth procedures implemented,
- Improved distribution network processes and delivery times,
- Introduced unified regional shipping procedures,
- Trained Sales team to use export toolkit.
Adria Management involvement resulted in increase in Sales and creation of easy care & stabile distribution network with improved EU presence and brand awareness.